Your craft is visible. Even between visits.

Emails under your sender.

Design HTML newsletters in the editor or with Buddy. Connect your email account and select the sender for news, promotions and offers.

You connect a supported email account, select the sender and design the content in the HTML editor or with Buddy. Then you specify the recipient and shipping and check the necessary consents. For example, a new care series becomes a designed email with a link to the offer. Your existing email address can remain the sender.

Social media in your style.

Prepare content for Instagram, Facebook and TikTok. Schedule publication using the supported and connected account.

You prepare the text, motif and timing for the respective channel. An Instagram post and a TikTok content need appropriate formats and the supported account connection. Review the draft before sharing. The existing connection determines what publication is possible; A finished draft alone does not publish anything.

You can also write posts yourself and upload your own pictures. Buddy is a support, not a requirement for any content. With AI editorial planning, topics and recurring content can be prepared, depending on the tariff. Only when content is verified, a connection is supported, and a specific time is set, a publishing process becomes possible.

Images that show your idea.

Create suitable image designs and product campaigns with AI. Check motifs, text and brand style before approval.

For example: You want to show your color care and describe Buddy motif and desired style. This creates an image draft that you check for product representation, text and recognizability. AI motifs are drafts and not automatically verified product photos. Consumption depends on the AI ​​functions and the credit on your tariff.

Saved brand knowledge and design preferences help align further designs with your salon. Describe the tone and visual style you want and re-examine new motifs. Creating and editing images are AI work steps with tariff-dependent credit; they do not replace your control of the products and statements shown.

Think through recurring things.

Set rules for birthday greetings, winbacks, or visit promotions. Triggers and consent determine when a message can be sent.

An automation combines a trigger with a prepared message. For example, you determine which birthday occasion or visit interval is relevant and check the recipient conditions. After that, shipping follows your set up rules. Individual approvals, consents and active connections continue to apply even if the process is carried out on a recurring basis.

Reach the right group.

Choose segments, consents and delivery times. A campaign does not have to target the entire customer database.

A segment is a targeted selection from your customer file. For example, you can prepare a meaningful occasion for certain visits instead of writing to each person straight away. Before sending, you check your selection and consent. A group describes who you want to reach; it is not yet a shipping authorization.

Connect the appropriate channel.

Email, SMS and WhatsApp each require suitable connections. Together we will check which channels you want to use for your salon.

Choose the channel that suits the occasion and connect the necessary accounts or providers. An existing email connection is not a WhatsApp or SMS connection. Formats, shipping options and, if applicable, provider costs can also differ. At the facility, we will clarify which specific connection can be used for your salon.

Prepare and release.

Templates, message history and release rules make recurring tasks traceable. You decide which publications are checked.

A template records a recurring structure; the message history shows the connection so far. Release rules determine which prepared steps you should review. For example, Buddy can prepare a draft promotion while the content and publication decisions remain yours. Permissions and account details still apply.

Carry on good relationships.

Connect loyalty programs and referral campaigns to your communications. The event should be understandable and relevant for your customers.

A loyalty offer or a recommendation campaign needs a reason that customers can understand. You determine what is offered, which conditions apply and how information is communicated. Combine the promotion with appropriate communication instead of managing points, vouchers and messages independently. It is up to them whether they accept the offer.

Depending on your tariff, extended marketing evaluations help you classify your activities. Look at the time period, channel and actually available values. A message sent, a post published and a resulting purchase are different events. Therefore, do not derive an automatic sales effect from a single number.